Masterclasses filmed by experienced cinematographers & live Q&A sessions streamed from studios all over the world.
A true online Festival.
Everyone keeps going on about what brands should and shouldn't do in a crazy time like this.
We feel like we should only listen to the best of the best. Folks who have built brands worth tens of billions of dollars today.
Talks about changing the status quo and truly transforming organisations for the better have often provided us with a welcome opportunity to pop out of the conference hall and grab a cup of coffee. Like 'we know all this, why hear it all over again', right? But then 2020 came along and oooh boy. How to best seize the opportunities presented by the current crisis and a looming recession?
Dubbed 'The Godfathers of Effectiveness', it's hard to overstate how much advertising data Peter and Les have and just how brilliant are the insights their work continues to provide to advertising professionals. We are working with Les and Peter to adapt this talk to the current situation and set a few ground rules for the correct advertising strategy in a recession.
Richard specialises in applying findings from behavioural science into business and marketing. His hugely successful book The Choice Factory is a must-read for anyone who has enjoyed Dan Ariely's Festival talk in 2019. We're so glad we can welcome Richard on board for this special edition of Marketing Festival!
Zoe describes herself as a bit of a swiss-army-knife, having worked in a variety of fields across brand building, entertainment strategy, new product development and the start-up world. She will present a refreshing talk on new and exciting channels and storytelling possibilities that brands have at their disposal, but have yet to take full advantage of.
A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all made consumers pretty angry towards all sorts of ads. Ana is a NYC-based expert on adtech & programmatic and her lecture will focus on shaping the way forward for digital advertising that actually works in years to come.
When we saw one of Rob's lectures live, we knew we had to bring him on. He's a brilliant strategist and his exhaustive lecture focuses on the difficult choices we have to make as marketers and advertisers, trying to make sense of all the noise out there.
If you ask the world's top marketers about their favorite books on advertising, Dave's name is sure to be mentioned. This acclaimed creative director is nothing short of a legend and one of the industry's most brilliant thinkers and we're excited to welcome him to the lineup!
“Drayton Bird knows more about direct marketing than anyone in the world.” Now that's not our own quote, that would be the great David Ogilvy talking. Drayton has more successful campaigns under his boot than anyone else we've ever had over so he's the perfect guy to tell you why your ads (maybe) suck.
The speaker lineup is subject to change.
If you have a ticket for Marketing Festival 2020, you automatically get access to Marketing Festival Online.
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